I had created a potential client visit me asking for site copy. I asked what else was involved want . website is not a new marketing system.
Because the business is content operations systems his response ended up being, “I ain’t trying to trade the client on investing in copy plus my CMS. ”
Or even building a true marketing system for these people? (How valuable would it be to have systems that will produce leads and customers perfect system for your business – simple, but not all to easy to do).
“I want to sell them a website and have my wife to do the social websites. ”
The back story goes he been working with a new copywriter and their service fees were so high that this investment was so substantial his clients got ticket shock when he shown a package that included this type of copywriter’s fees and does nothing…
I get that will. In business you got a chance to protect your own profits. So he was searching for a cheap upsell cos the clients needed copy along with he couldn’t provide the idea.
It boiled down to the present – “If you’re able to do a 10 page site for $600. 00 then I acquired all the work on the globe for you. ”
If this wasn’t a referral coming from a good client of an enterprise I own, I wouldn’t are actually so polite and told him I’d check into it. Now I can’t enable you to and if price is all you need. But I got a new hot resource – check out Google type ‘elance’, or ‘odesk’ in the search bar… You can find the proper price.
If you are actually upmarket you can get a copy of ‘Who’s Asking for What? ‘ and there are a copywriter in there with the price you want.
They may take extended than they say and I will not vouch for the quality but should you be only willing to commit $600. 00, then you’ve decided occasion and quality can be sacrificed to have the price right.
I have never been listed in ‘Who’s Asking for What’ (never are going to be either) and We’ve NEVER bid for develop odesk or eLance, certainly not will.
To be perfectly frank and paraphrase Mr Proctor involving Proctor and Gamble – “Any fool can produce copy, it takes a genius to trade copywriting. ” Although it can be untrue. It takes a great deal of skill to write powerful copy. So perhaps it should be “Any fool can call up themselves a copywriter… ”
Strictly speaking I am not inside copywriting business. I am inside ‘results for my consumers’ business. I do that with web marketing strategy, identifying overlooked or underexploited opportunities in a very client’s business, devise a marketing system with the opportunity and then employ my copywriting skills to develop the system, then help you install it in his or her business but anyway. We are getting off topic and also a little worked up.
Always be very, very weary of people selling which you ‘step’ in a marketing system say for example a website. A website can be but a step. As is social websites. A step in the progression from bring about customer. Moving individuals along this chain will be the more valuable skill.